The Compound Group were approached to lead the conceptualisation, development, implementation and operations of a new cocktail bar brand to facilitate the client’s strategy and revenue goals.

We led the project from end-to-end, resulting in the transformation of an empty commercial space into a beautiful cocktail bar. Finishing on time and under-budget, Peony Chinatown opened to critical acclaim and immediately became the flagship venue within the client’s portfolio, serving as the creative showcase for potential strategic partners and collaborators.

Soon after the launch, the directors secured a partnership with a Private Equity firm who planned a global rollout for Peony and her sister brand Opium, to be housed within a renowned 5-star hotel brand, in destination cities.